Technology is disruptive and when it’s a platform run by human behavior, it can change in the blink of an eye. Therefore, when it comes to social media management, it’s imperative that you stay on top of things and use the right tools.
If you need some pointers on what are you going to drive ahead of your competition this year, here are the top 4 rules for killer social media management. But hurry up and apply them, because, in a few months, everything can change.
Social media management does not start with strategy. It starts with organization. A successful business is consistent and frequent in their content marketing. In order to keep track of multiple types of content across multiple platforms, you have to have all that data.
An editorial calendar is generally the way to go. This is a method to ensure you do not miss or special events that you can take advantage of. Hashtags of holidays wants to drive your traffic times two.
Social media management tools
In planning ahead, there are some great tools that can help automate your efforts. Once you have your editorial calendar filled out, you can drop it into one of these tools.
- Sprout Social
There are more than two, but it all depends on your budget and how you want to approach your management. Some tools are free, and some have different payment plans depending on your needs.
Strategy Guides Effort
Documented strategy Improves effectiveness, yet only 27% of B2C marketers have taken the time to even write out Their social media marketing strategy. Of the marketers that are looking at their content approach, 43% say they are successful at tracking ROI. So, like a domino effect, the more organized you are, the easier it will be to track your efforts, which will lead to an increase in ROI.
The further you plan and implement strategy, the easier social media management becomes. It’s simple. If you want to be more effective in your content marketing strategy, you have to put it in writing. Documenting strategy also has benefits like:
- The ability to produce more content, at a higher quality.
- Allocating more budget to social media management.
- Distributing content better across all social platforms.
Do not rely on your memory to keep everything together. Draw it all out and communicate with your team if you want the most successful results.
If you’re not creating quality content, there’s no point. Consumers are too smart. In 2014, TrackMaven released the Content Paradox Report . The company studied over 13 million pieces of content from 8,800 brands, over the course of two years. Surprisingly, they found the output of content increased by 78%, engagement actually decreased by 60%. That’s because, in their rush, no one is creating quality content.
If you are more and more spending, you want to make sure your content is engaging. If you are looking for a positive ROI, it has to be refreshed and interesting to your audience. They want to know if you rushed to post it.
There is no point in planning and posting your content. Although the success and failures of your social media campaigns can be stressful, it will help you understand where you are going wrong. The more you audit yourself and pay attention, the quicker you can avoid disasters before they happen.
For example, why is it a piece of content that is completely failing with your audience? You do not even need fresh content all the time. Some marketers use A / B testing with different headlines to test and attract their audience.
The key to social media management is listening, planning, engaging, and reflecting. There is an entire pipeline to your efforts, and they are continual. Measuring your success is just as important as planning your strategy in the first place. The marketers are paying attention to social strategy.