Consumer demands change at the drop of a dime. This can make staying ahead of needs, wants, and trends a difficult task. It can be especially challenging if a hotel sees a lot of guests every month. A business needs a means of monitoring their audience 24/7/365. You can’t miss a beat.
Only a few years ago, it was the agent’s job to influence traveler plans and the decision-making process. However, modern customers are savvy and educated. They already know what they want, and they use social media to connect.
In fact, tourists under 34 years of age turn to Facebook prior to finalizing their bookings. Therefore, it’s more important to listen than promote and the right social media monitoring firm can get you there.
What is Social Media Monitoring?
Prior to developing any marketing strategy, you need to know who your audience is. You cannot effectively market to people you don’t have a clue about. Social monitoring allows you to be a fly on the wall where your customers congregate. It enables you to not only familiarize yourself with a consumer group, but also understand their desires, needs, and pain points.
Social monitoring will give a hotel the data they need to create stellar marketing campaigns that drive results. Publicly available reviews create total transparency. A social media monitoring agency can help manage your online reputation and ensure your messages are always relevant and delivered to the right people. It makes marketing much easier.
Hotel Reputation Management
A reputation can skyrocket online, or it can fall like Rome, depending on how you monitor your reviews, comments, and complaints. Guests are independent and well-informed. Bad information can spread like wildfire online. A social media monitoring firm like Social Industries will ensure that managing a hotel’s reputation takes a proactive approach.
Next-generation guest satisfaction means consistent online reputation management. This entails everything from managing guest reviews to setting up social platforms and active social media monitoring. With this data, a hotel can maintain a positive reputation, automate processes, and drive sales.
The Right Platform
It’s important to consider at least three social media platforms when engaging your hotel online. In fact, it has been shown that companies that facilitate multiple communication channels have customers that spend 30% more than companies that only have one.
Positioning your hotel as a desirable destination takes finesse. The global hotel industry brings in more than $500 billion dollars so competition can be tough. There are hundreds of social networks but the ones to monitor for the hotel industry include:
Social Industries is a social media monitoring agency that can help you truly engage the guest.
Through continuous listening, a hotel can build 360-degree views of their customers, which further drives marketing strategies.
71% of Twitter users anticipate a reply from a company within an hour. Social monitoring allows you to address questions and comments in a timely fashion, so travelers are never left hanging. It can help to vastly improve customer service for a hotel brand and give guidance on which processes you need to automate. Listening to your customers will give you hints on how to make them happier.
79% of consumers are more likely to use your promotion if you tailor it to their previous stay. Social monitoring gives you the knowledge you need to customize your messaging. This is also the key to customer retention and return guests. The more a consumer thinks you are speaking directly to them, the more they will trust your brand.
Social analytics for a monitoring service provides the data needed to effectively target your audience. This allows a hotel to create more personalized and relevant campaigns.
In a recent survey, 53% of people stated user-generated content influences their purchasing decisions over banner ads or traditional media. This type of content has massive influence in the hotel industry. There is no better advertising than a guest tagging your brand on Instagram while enjoying a cocktail by the pool or posting photos to Pinterest of their scrumptious meal.
The easier you make it for users to promote your brand, the more they will do it. Especially if they are satisfied customers. This also makes it easier to hold contests and polls that further drive original user content. A social media monitoring service can help you identify those individuals and encourage them to further engage your brand.
The hotel industry is one that greatly benefits from the use of social media. Pictures of pristine landscaping, ideal amenities, and prime meals are just a few ways in which guests can help a hotel promote. And the only way you will find those people is through social monitoring and savvy digital marketing.
Social Industries has a great team that not only monitors your audience but segments them for successful targeted marketing. This allows you to establish long-term relationships with guests, strengthens your brand, and encourages motivated ambassadors.
We partner with advertisers from industries search as real estate to B2B and entertainment. Contact us to learn how we can help you succeed in Facebook marketing.