Food is something people love to talk about online. It practically promotes itself when a meal is good. There are actually more than 200 million posts tagged with the hashtag #food and 23 million with #drinks. People love to show off what they’re chowing. But, how do you know exactly when and where people are talking about your brand?
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Social media monitoring allows a restaurant to locate their audience and who could be possible brand advocates. It also helps a business find any consumers that are dissatisfied or have complaints. That way, they can be addressed immediately to save face. Other benefits of social monitoring include:
Online Reviews
Perhaps one of the industries most affected by reviews is restaurants. They can directly impact the online reputation of your business. A monitoring agency like Social Industries will help a brand immediately identify any issues so they can be addressed immediately. When 88% of people are influenced by comments and reviews online, it’s important to have a system in place to watch them on a continuous basis.
Proper Timing
Running a restaurant is all about timing and so is online engagement with your customers. Social monitoring allows you to identify where and when your audience congregates. The more familiar you are with the “where’s” and “when’s,” the easier it will be to monitor and market to your people. Determining when your brand is mentioned the most will clue you into the prime time to advertise and run a marketing campaign.
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Knowing when to post on social media can mean the difference between 100% traffic or none. Once you analyze the data, you can post accordingly. If you own a bar that doesn’t open until 5 p.m., posting your drink menu at 8 a.m. probably won’t work. It’s about relevancy, and a professional agency can help get you there.
Networking
Social monitoring is another way to collaborate with other restaurant owners and chefs. Pairing up social efforts for a shared campaign is an incredible way to build your network. Many chefs will produce dishes together and post the same content on both of their Instagram feeds. The idea is that social monitoring helps you recognize people to collaborate with which doubles your network for the same amount of effort.
Creative Content
Identify the type of content that your audience most engages with through social monitoring. The metrics you collect from analyzing the behavior should also drive your content marketing strategies. Innovative marketing schemes not only spur online interaction, they also bring people through the door.
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The interactive marketing strategy by Pizza Hut is a key example of how to boost sales through creative content. Guests sit at a table that has a digital screen which reads their eye movement. Whatever ingredient you lock on, goes on your pizza. If you agree with the technology, the order gets automatically sent to the kitchen. This type of artificial intelligence is what drives sales and customer retention.
By the year 2020, more than 82% of all internet traffic globally will be video which means this type of content is also super engaging. A social media monitoring service helps you find the right channels for the most effective marketing. Video isn’t as costly as brands think and when delivered to the right audience, it really drives sales.
Simple Integration
Restaurants operate with a lot of in-store electronic items, like digital signage, server tablets, and point of sale (POS) systems (registers). A social media monitoring platform can help integrate digital marketing efforts with in-store technology into one easily manageable dashboard. You can oversee all of your third-party platforms in one channel.
Not only does social media monitoring simplify your marketing strategies, it helps to create a 360-degree-view of your consumer base. That makes it much easier to create relevant content for marketing campaigns.
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For example, feed the data from a server tablet to determine the most popular dish of the week for that section. You can then use marketing automation to drive a campaign with promotions for that same dish. Customers will always return for a deal on something they already love.
As more social media platforms arise, tracking your audience becomes increasingly challenging. A social monitoring agency will help a restaurant refine their marketing efforts and reach the customers that will most appreciate your style of branding.
Our platform lends itself to retailers of all sizes and industries. From superstores to chain stores, grocery and pharmacy, start running digital campaigns that convert into foot traffic.