Managed social alerting is critical to a variety of modern business processes. Tracking mentions means staying ahead of the game. Why? Because 70% of consumers rely on online reviews before making a purchase. So, it’s important to know what people are saying.
Social industries is a managed social monitoring, analytics, and alerting software. We offer a variety of different alerts depending on your desired data. This includes:
- Multichannel Monitoring: This alert allows you to track across a variety of channels-simultaneously.
- Shitstorm Alerts: If you need to get out of the game or have a disgruntled customer, this alert will notify you of the issue right away.
- Verified Account Posting Alerts: When a person in the public eye or celebrity uses social media, they typically have what they call a „verified account.“
- Keyword Alerts: If you run SEO or are just curious about the words connected to your brand, you can build a robust keyword list.
- Instant Email Notifications: Just as it sounds, set up to alert to any e-mail for instant notification.
Social Industries is an incredibly versatile platform that can be used in a variety of ways. Consider some of the following marketing strategies that you can perform with this amazing tool:
Brand Advocacy
Setting alerts allows you to look into it. In most cases, advocates have even greater influence over your audience than professional influencers. A tool like Social Industries can help you locate your most satisfied customers, so you can guide them into advocacy.
Influencer Outreach and Influencer Marketing
Alerts can be used to define who your key influencers are. It helps you study and outline your market. That’s the way you want to be the most influential over your audience. The key here is social monitoring and knowing where your mentions lie.
Building Brand Awareness
Studying where your audience is engaged the most will help build brand awareness. It lets you direct your messaging to their turf. Setting alerts gives you a general idea of where your people digitally reside. Then it’s up to you to create killer content to further engross them.
Improving the Buyer Journey
The better you know your buyers, the more refined of a product or service you can offer. Setting alerts creates a repository of social data that can be used to improve the business journey for both sales and marketing departments. It allows for more focused and one-to-one actions.
Setting benchmarks
Analytics starts with your benchmarks begin. A platform like Social Industries creates a deeper level of insight that will demonstrate which metrics are the most effective for your business. Try setting a few alerts and quantifying the number of mentions a week to get yourself started.
Predictive Analytics
Placing alerts can help you predict where future business lies. Informed business trends. Collecting and analyzing social data helps to predict future outcomes and streamlines operations.
Product Development
The best people to ask about what your buyer’s wants and needs are … is the buyer themselves. Setting alerts helps to identify any pain points in your industry. The more you want, the more you want to understand what people really want and / or need.
Comparative / Competitor Analysis
Studying trends by setting alerts lets you see what your competitors are up to. Pay attention to what you are working on and how to use it to define your industry approach. Why make the same mistakes? If a competitor has created an issue, people want to talk about it.
Consumer Personas
The idea behind alerts is taking place every time a behavior takes place, which, in turn, gives you a deeper insight into your consumer base. This enables you to create more diversified personas that can lead to a higher rate of conversions. Alerts allow a team to really drill down in their campaigns and create a deeper sense of brand awareness.
There are countless uses for a platform like social industries when you get creative. Setting alerts is about making the effort to better understand your audience. This creates a deeper insight into what consumers want and allows for more efficient sales and marketing practices. If you have any questions about alerting in our system, please feel free to contact us anytime !