As the need for digital marketing continues to increase, industry jargon can tend to confuse people. From SEO to meta tags, indexing and SERP analysis, there are tons of concepts that are quite complicated.
Backlinking is one of those.
The Art of the Backlink
A backlink has been called many things; „Incoming left,“ „inbound left,“ „left,“ inward left. „Are you seeing a theme here? Basically, a backlink is any link on the internet did left back or points back to your site.
Without a good backlink profile, search engines will ignore your site. It’s about increasing your visibility through the digital space through networking and connection. To „I’ll scratch your back if you scratch mine“ type of mentality. It should be an essential part of every digital marketing strategy.
Raising Brand Awareness
It’s about creating high-quality and shareable content. If you are backlinking to your blog, you can rest assured you are a thought leader and influencer. And the way you get there is by raising brand awareness.
This means backlinking to their sites. Start connecting and posting the links of key influencers and your brand awareness wants soar.
A diverse link profile not only raises exposure to your site, but it also helps to drive traffic. If you can get your link posted on a popular site, your referral traffic is sure to increase. The value of a link is more than simple SEO. It’s really about the customers. Networking is the ultimate goal of backlinking because of this is what drives sales.
When backlinking is done properly, it builds relationships. The search engines are well aware of people who simply post their links all over the web. If you want to start building your link profile, it starts with networking. Ask to guest blog for free. Create value for the person who wants to strengthen your bond. Then in the future, you may not even ask to backlink to you. They’ll just do it because they like you.
When Google got wise, it got to backlinks. In the beginning, search engines were weak because people were tricking them through keyword stuffing. Google looks at your page on their search engine results page (SERP). The higher you are the better since people typically only view the first page or two of Google.
A robust backlink profile is essential for any successful SEO strategy. This means authoritative sites with high-quality content that creates value for the users. The more SEO friendly your website is, the more people it wants to draw.
How to get a backlink
There are many ways to get a backlink and there are many wrong ways. When you’re creating quality content or networking relationships, you’re doing it wrong. Here are just a few ideas for getting your link profile on track:
- Press release
- Influencer marketing
- Guest Post
- Forum comments
- News articles
- Business network profiles
- Reciprocal left
- Local citations
- Social media
- Internal site left
- Paid ad left
Or … anything you can really think of. Backlinking is ultimately about networking. If you’re good at making friends, you’ve already won the battle!