If you’ve just started a business, or you’ve just gone digital, it’s critical that you have a social media presence. Everyone under 40 wants to be expecting you to. By the year 2021, there will be over 216 million people on social media in the United States alone. You do not want to be left out of the game.
No one builds a successful business alone. But if you fear jumping in the social media pond, you may need a little push. Hiring a social media consultant may just be what you need to take the plunge. Here are a few reasons why it may be a good idea:
The first place to start in any business venture is strategy and social media is no different. In fact, every year it becomes increasingly difficult to cut through the hundreds of platforms and find your audience. A social media consultant is a pro at finding your people. They’ll employ expert social listening tactics that scour the web until they find your brand mentions.
They are what they are, what their message is, what are they talking about? A good consultant wants to come in, assess your brand, and draw up a custom strategy that would eventually bring you conversions.
Hiring a social media consultant (SMM) means you never have to worry about creating or curating content. That’s the majority of their job. Creating unique thought leadership on a daily basis can take hours. With SMM, not only do they develop the content, they make sure it gets posted to all your channels. Whether it’s YouTube or Facebook, a consultant wants to keep the conversation going.
One of the most important jobs of a social media consultant is ensuring that you see results. A good SMM wants to get to deep into social analytics and show you increase in metrics. You want to look at things like traffic, conversions, and page views. If all these are going up, your sales are soon to follow. It’s like having a crowded brick and mortar store. With that many people, your register is bound to ring.
A consultant should be able to give you a report on a weekly basis. This is what you want when you are customers are happy and when they are not. It can also lead to beneficial information for things like strategy and product development.
Many companies are still hesitant to give their money to you. A good social media consultant is the right idea because it takes the strain off you, meets your audience.
Ultimately, it’s about raising brand awareness. A consultant can help you hit numbers you never thought you could. Who would not give it a shot?