Everybody knows that social media is the place to go for your digital marketing strategies, but sometimes it’s good to look at the numbers. The statistics don’t lie and as we venture further into the digital realm of social media, these metrics can be staggering.
Smart Insights
So, without further ado, consider some of these numbers for 2018:
Usage
These figures pertain to who is using what and where. The number of users for any social site can wax and wane depending on several social factors. Check them out…
- 22% of the world’s total population uses Facebook.
- 38% of female internet users are on Instagram vs. 26% of men.
- 75% of male internet users are on Facebook as well as 83% of female internet users.
- 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.
- LinkedIn has over 530 million user profiles.
- 81% of millennials check Twitter at least once per day.
- Every day Snapchat reaches 41% of 18 to 34-year-olds in the US.
- In the last quarter of 2017, 37 billion active users visited Facebook on a daily basis. Overall, daily active users accounted for 66% of monthly active users.
- The average LinkedIn user spends 17 minutes on the site per month.
- Just 10 thousand YouTube videos have generated more than 1 billion views.
Our Social Times
In addition to usage, statistics on social media can also demonstrate how much money everyone is making, and the revenue generated. They also pertain to business strategies.
Business
Who is making money? Where are they doing it? The following metrics demonstrate the type of revenue and leads that can be earned on different platforms. Here are just a few to consider:
- Instagram earns $595 million in mobile ad revenue per year. And counting!
- Over 50 million businesses use Facebook Business Pages.
- 39% of LinkedIn users pay for monthly premium accounts.
- Facebook reported 47% growth in revenue to about $17.4 billion in the first half of 2017 over the same period last year.
- 93% of Pinterest users use the platform to plan or make purchases.
- Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in Q2 of 2017.
- More than 56% of online adults use more than one social media platform.
- Facebook is estimated to generate $21.57 billion in US ad revenues in 2018. This would make it 83% of the total social media ad spend throughout the United States.
- Facebook ad revenue in the US is expected to outpace total print ad spending by 2019.
- US marketers polled in November 2017 said LinkedIn was the safest social ad platform for brands.
It’s not all straight-laced business when it comes to collecting stats. Some polls are just made for finding out interesting numbers and fun facts.
Fun Facts
The following stats simply refer to fun and quirky facts surrounding social media. Drum roll, please…
- Katy Perry has the most worldwide Twitter followers, at 109.5 million. Justin Bieber is a close second with 106 million.
- 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, 24% chose Instagram and 14% chose Facebook.
- 79% of social media users have shared a life milestone on social media.
- In 2012, internet users had about 3 accounts–now the average is closer to 7 accounts. Wow! We got busy!
- 1 in 3 consumers would mention a brand when sharing a personal milestone or accomplishment on social media.
- Mobile accounts for nearly 80% of time spent on social media networks.
- LinkedIn posts with images receive 200% more engagement than text-only posts.
- Mondays are the strongest day to post to Instagram for engagement.
- More than 33,000 chatbots are active on Facebook.
- There are about 81 million fake Facebook accounts and about 5% of Twitter accounts are not real. Watch out!!
Christiankonline
The stats will go on and the idea is that they are constantly changing. Whether it is Facebook ad revenue or how many users are on Snapchat, one thing is clear. Social media has penetrated our lives and it’s here to stay.